We cannot be micro letters read to the nose

There is no doubt that app is directly proportional to the number and influence of reading, said that advertisers don't care about micro-reading is fooling themselves. However, read the number and influence is by no means a linear relationship.

Last night, many practitioners of science and technology article by two crazy circle of friends crowding the screen, one Baidu home for BIG TALK this afternoon second Preheat base virtual reality far away from us? And another feature is millet's invasion behind smart home ecosystem. After brewing for a night, and this morning reading data of the two articles is this:

Number of reading two articles in about 10,000 – than number 10 read tens of thousands of grass-root Queen "Tsinghua South" and accidentally millions of clicks of the topics this week | warm man--read these two articles is trivial.

However, we have to look at the circle of friends last night (a screenshot taken from a small series of their own circle of friends, micro-number of friends 1396): DKNY

Just a few hours, there were at least 30 people in the small circle of friends the spontaneous forwarding of the millet into smart home behind this article (ask other practitioners in the industry, is no exception). 10000 reads, not too much, but this article's influence has been covering the fields of science and technology to the most sensitive information that a group of people, if this article with some demands, its demands have been met. This may be called Kol ceiling in the industry data, about the opinion of a public relations event, with 10,000 hits is enough.

Below are some media accounts of the July 26-28th articles most viewed number values (unofficial ranking for reference only):

From this chart, you can see the vertical class instead of mass media types read the data volume is basically close to 120,000 reading.

Famous new media academics, Peking University Professor Hu Yong teacher published an article in the 29th, the rise of China and "the crimes of the elite", as of now reading less than 700, it's very bleak, but if its influence only South China's Qing dynasty 1%, a lot of people will jump up.

In the public platform release after reading the letter, many fear a "bad money drives out good money" phenomenon, namely, the depth of the original manuscript flow than copy-and-paste soup. But both content producers and advertisers, we all need to be aware of is that in addition to attention to conversion rates for advertisers (such as e-commerce, shopping guide categories), the flow is not so great. Everyone cares about the numbers, but we cannot be led by the nose by digital. DKNY iPhone 6 plus