TV, PC, mobile, Tablet, consumer electronics market every screen has created a huge market. Power of the screen itself is not so great, of course, be content, based on the content in the same ecological system stability, adhere to the majority of users. Has long been "ignored" the car that control screens, whether as the Internet Interactive terminal, and future O2O one portal, is highlighting its importance.
Current car since the car is still in the "feature phones" stage, the nosy Internet giants are aware that this is another great opportunity. Apple Carplay, Google's Android Auto, Baidu to launch Carlife and music publishing LeUI Auto, first to enter the Internet firm has no precedent to follow, how to unify this screen with huge potential, and transform its original content?
Machine UI is what the hell
Car didn't start there. Car is not entertainment, and later radio, it added a radio on in the car, radio evolves into a cassette, cassette, CD, MP3, MP4 with multimedia functions, GPS now add 360 degree imaging, thermal imaging, and other functions.
Machine functions can be divided into two categories, one is related to the car itself, such as cameras, sensors, car air conditioning and so on. This category features third party difficult to make, require manufacturers to custom-installed and debugging.
There is a class of functions are additional features, such as radio, music player, video playback, map navigation, and now the Internet companies like O2O, strictly speaking, these functions are not on the car, tie plate with his mobile phone in the car as well. This is a third party can do, get most of the Internet companies do now staring at is this one.
Two development direction
Third party UI in two directions, one is talking with manufacturers, had its own UI pre-installed in cars.
LeUI Auto ready to go this way. Must be first installed into their car (although no one character of the car, just bought a United States electric car design company, baic's cooperation is possible).
Machine UI pre-installed the difficulty lies in the popularity of cars, automobile manufacturers used hardware varies, the operating system is also no uniform, to develop a suitable for all automotive applications is highly unlikely, and persuade auto manufacturers to use your machine hardware selected for Arabian nights. Google has tried to form a coalition but without success, walk this way can only say that it's not ready, or just do it yourself.
Apple Carplay, Google's Android Auto, Baidu Carlife is another way--"plus".
Simply one or more suitable for vehicles with integrated functions of APP, running on a Smartphone or Tablet (out with a mobile phone), the manufacturer retained an interface's car. Once connected, mobile phone onto the machine, using screens, audio, touch screen, CPU, memory, Flash, using smart phones networks. In this way since the car better entertainment and O2O experience. This has nothing to do with the car since the car most of the hardware and software, auto makers just specialize in one entry, easy to coordinate.
From the current situation, many businesses on the new model and Android support Carplay Auto.
UI core experience
Mobile UI compared to automotive UI, Tablet UI has some particularities. Because cars need to concentrate, UI operation is simple and convenient as possible, button needs to be large enough, level too many menus, press close to the driver, easy operation is necessary.
In addition, car UI similar to mobile tablet UI, were all beautiful, quick, animated transitions, and other basic things. Tesla's UI to be materialized before the Apple icon, button made light and shadow, 3D. Overall color coordination, consistent design style emphasizes, similar to the basic UI is the same. Need to be aware of is that UI is not a user interface would be finished, but all of the APP application to take into account the characteristics of the vehicle. Maps, music, applications, navigation application for each interface, each level of menu, take into account the driver easy, easy to touch the issue.
Letv did very badly in this regard. While Apple and Google, Baidu has noticed this.
UI also has a very important function of voice recognition and identification operations after judgment. Drive hands free little eyes stared at the pavement, precise voice command completion operations, experience better than any other gorgeous UI interface. In other words, natural language recognition, that is accumulated in the field of artificial intelligence, is the core competitiveness of future competition car. CarPlay currently even if Apple does not works. In addition, from functionality, things like music, entertainment, leading manufacturers are not doing too badly. On the experience gap O2O, Baidu combining map Carlife if popularized, will have an advantage over competitors. If the combination of payment more convenient.
Excellent machine UI is the
Current applications, good UI should have the following characteristics:
(A) additional machine mode, or is an independent free hardware, or through the interface provided by the OEM (Carplay or Android Auto), manufacturers may consider giving flat mode, only through a car stereo audio connection.
(B) the graphical UI should fully take into account each and every APP, every interface operation, press the size, location, level menu settings to facilitate the driving position accurate touch. Basic UI itself is solid, buttons, menus, color schemes, design of coordination. Animated transitions, smooth feel.
(C) the recognition of natural language to be exact, in particular noise reduction ability, at high speed and noise in the accurate identification of human voice. Speech recognition, semantic judgement, perform an action, is the core competitiveness of machine UI user experience. Givenchy iPhone case
(D) the O2O's most practical, current machines provide most of the UI features cars the machines can achieve, just difference of experience, O2O is bringing their own machines to accomplish, this is the Internet firm's strengths. O2O did well, determines the user there is no need to use the machines you UI.
UI can satisfy the above four conditions will have a future.
2433 votes
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