WOOING RUSSO: In the event of shoe designer Francesco Russo build his Paris atelier a year ago, the blueprint was to keep things small and user-friendly with on one-on-one appointments and also to one wholesale client, Bergdorf Goodman. There was no way he was going to try e-commerce, fearing it would cannibalize the several fledgling brand. That was until Mr. bieber O'Shea burst into his living last fall during Paris Establish Week. The buying director on-line MyTheresa. com took one take a look Russo's shoes — on a colleague's iPad — canceled his soon appointment and asked his motorist to find Russo.
It didn't take miss the designer, whose 20-year career covers brands including Sergio Rossi, Ysl and miu miu iphone 5 case, to discover the charms of O'Shea, studying your market . MyTheresa has become the brand's exclusive modern world online stockist.
Russo said the guy buckled because "MyTheresa started a retail shop, and they have a strong kinship with the final customer. That very determined me to open the online door. My partner felt very secure with them. In addition , i knew I had to face the reality of an world where online is removing the traditional borders of retail. "
On Wednesday night MyTheresa detained a small dinner in London in Russo's honor, with guests including Erin O'Connor, Eugenie Niarchos and Which include Le Bon. Russo has more in the mind than retail, though. Within dinner, he talked about his few beloved dachshunds, who live when his home in Lugano, Europe, and the reason why he plies your boyfriend's trade.
The son of a seamstress, the Puglia, Italy, native were recalled his seven-year-old self sprawled in the grass of his mother's workshop, leisure women try on their dresses without shoes — and later with shoes at.
"As soon as they put the casual shoes on and started to move, they were adore butterflies coming out of a cocoon, " said Russo. "As early such as then, I knew I wanted to be a included in that process. "
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