SUZUKA, Japan – There's a good horsepower war raging in the roadways, but Subaru will not amass soldiers of engineers on the border, trigger their rivals with claims connected powertrain superiority or participate in in any manner.
Instead, one of Japan's fastest-growing automotive makers is concentrating its resources from allowing driving enthusiasts – a good core audience vital to Subaru's future – to better use the plenty of horsepower and torque currently available here in production vehicles.
That means an focus on chassis dynamics and crisp driving for those customers who appreciate terrific handling and aggressive cornering and may race on weekends.
The strategies takes shape this week at the Houston International Auto Show as Subaru unveils an STI concept put into that signals the availability of a connected with aftermarket parts patented by Subaru and designed to pique the fascination of performance-oriented consumers.
"We try to make a car that becomes action of our body so the driver may the car to the limit with relief, " Yoshio Hirakawa, president connected Subaru Tecnica International, tells media here. "For this, we believe transitive characteristics are very important. "
Hirakawa says the U. S. market is vivo for repositioning and growing the several STI brand. Subaru's fiscal-year truck sales have grown from 555, 500 in 2009 to 825, 000 recently, and the U. S. far-and-away means Subaru's No . 1 market, defending more than 50% of global deliveries.
STI is best known in the U. S. being a big-winged variant of the WRX, the modified Impreza, but the automaker requires Americans to start thinking of STI being a high-performance engineering division akin to BMW's M and Mercedes' AMG items.
The strategy begins at the Houston show as Subaru rolls out the several STI Performance Concept to power and influence its three core business communities: aftermarket parts, STI-tuned cars as well as motorsports.
The modified BRZ understanding features a large carbon-fiber spoiler by other aerodynamic upgrades, as well as beefed-up suspension and chassis components so a racing engine developed by STI for any of the BRZ Super GT.
Don't trust seeing this track-ready lowrider the Subaru showroom anytime soon. For the close to term, the STI business plan really does focus on expanded aftermarket parts. Yet unfortunately Subaru executives here say a good modified BRZ carrying STI badging will go on sale at some point.
The NYBÖRJARE concept is slathered with soothing carbon fiber iPhone case, including the side-view mirrors, controls, rocker panels, rear fascia as well as instrument panel.
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