Almost as anticipated while the shows themselves, every season the style community waits to see that will headline the advertising campaigns for favorite brands. This season sees a collection of supermodel comebacks, unexpected siblings, expected tabloid names and a group of women who're well past their twenties. Take a good look at some of this season's most talked-about campaigns:
Definitely call it a comeback! Supermodel Gemma Ward, who took a six-year break from the limelight, in part to raise her daughter, is back and a lot better than ever. After a surprise return to the runway in September's Prada spring 2015 show, along with editorials turning up — including a cover for Australian Vogue — it seems like Ward hasn't missed a step. Serious fashion followers will have their eyes peeled for this chick all through the year.
Iconic Calvin Klein superstars Mark Wahlberg and Kate Moss have already been replaced — at least for now, anyway. Teenybopper heartthrob Justin Bieber shows the world that he's all adult with this season's Calvin Klein Jeans campaign. With a display of fresh tattoos and a ripped torso (real or not? ) the singer is pictured getting frisky with supermodel and Calvin Klein alum Lara Stone. Irrespective of your opinion, people are talking about this campaign — and isn't that the point, anyway?
Marc Jacobs' army is here — and Kendall is leading the pack. After walking a number of shows for both fall and spring runways, the mini-Kardashian is one of the supermodels for Marc Jacobs' spring 2015 campaign. If you were hoping that Jenner's moment had passed you are sure to be disappointed this year.
Céline is a brand most commonly known for creating trends, being effectively cool and always on the lips of fashion tastemakers. Numerous models could be photographed to represent the brand — but no typical model has stirred such excitement as Céline's recent casting of Joan Didion. The 80-year old author is shown looking impossibly chic in her chopped gray bob, huge dark sunnies and black shirt. Here's hoping we're just as cool as she's when we grow up!
If you haven't heard about the fashion brand Ermanno Scervino yet, that's about to change thanks to the "contemporary beauty" (as described by the designer) of Dylan Penn, the 23-year-old offspring of actors Sean Penn and Robin Wright. Penn, who bleached her eyebrows to contribute to the campaign's look, claims she'd never previously considered modeling — until she realized what the paycheck could add up to!
It comes as no surprise that Hollywood's most talked-about power couple are the subjects of a Balmain campaign — specifically the menswear line. Creative director (and Kimye bestie) Olivier Rousteing says the images celebrate love and friendship. It's good to have friends in high places.
The indie R&B singer Solange Knowles models in 2010 for the French brand Eleven Paris. Recently married Knowles looks right on-trend with her Pantone-color-of-the-year eye shadow and athlete-chic garb. She poses alongside rocker Christopher Owens and follows in the footsteps of Kate Moss and Lenny Kravitz from previous campaigns.
Noah Cyrus, Stella Hudgens and Alli Simpson for Mudd
Talking about celebrity siblings, the spring campaign for the junior denim brand Mudd features kid siblings with famous last names. Noah Cyrus, Stella Hudgens and Alli Simpson are pictured in bohemian-styled looks, in keeping with the commercial brand's aesthetic. Each of these gals and guys range in age from 15-19 years of age — does anyone else feel old right now?
Givenchy iPhone 6 Plus's creative director Riccardo Tisci doesn't typically turn to easily recognized faces for his campaigns, but this season he went in a different direction — with a twist, of course. Julia Roberts ditched her typical wide-grinned, infectious smile in favor of a stern face for the brand's advertising. It's edgy, it's cool — and we couldn't be more pleased.
One trend that dominated spring 2015 runways was the nod to '70s fashion — and who better to headline an ad campaign than a 1970s superstar herself? Enter 71-year-old singer-songwriter Joni Mitchell. Step aside, 20-something supermodel wannabes — Joni's still here!
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