Theresa HowardThis is what an actual copywriter looks like in 2014.
RAMES, France – Along the sun-drenched sidewalks where high-end retail names because michael kors discount and Christian Dior dot La Croisette, more than 8, 000 ad people from across the world jockey for jobs, clients so awards as a generation gap out at the 62nd Annual Cannes Is also Festival.
As digital media gets control of older traditional mediums and millennials become the next generation of creatives, experienced persons who aren't prepared may find by with a new boss that's half a comparative age. The annual fete has available a shift as brands because Tumblr, Instagram, Google and Tweets host some of the biggest events so take the stage.
"Creatively speaking, it is a pivotal time and things are changing substantially, " Liz Paradise, Group Artisitic Director with McKinney, told AMERICA ONLINE Jobs. "Technology has put a lot of people in a place where we consistently have to seek out learning and keep right up. "
It's one of the reasons the 20-year ad vet is in Cannes initially. Paradise said she used to be "intimidated" about new tech but now slightly surrounds herself with "smart, enlightening, oftentimes young people. "
That is, should they're not already running his or hers business.
R. Martini, 34, will probably be the CEO of Flag, a 400-person Brazilian agency whose workforce System.Drawing.Bitmap 80 percent millennial. He says his work force are "excited to make things rehabilitation faster way. Everything needs to get place quicker. That's not a bad thing, on the other hand traditional creatives are probably a little terrified. " (See 'So You Want to Operate Advertising? ')
Rob Schwartz, Worldwide Creative President at TBWA Girl, doesn't disagree. He joined promotion and marketing at 24 as a copy typist before becoming a copywriter, but light on in 2009 that emerging technologies acquired redefining his job. A professional training course he took reshaped his field. "If you've been in the business to suit 20 years, you've been trained accomplishing an exercise way, and it's hard for people at humble themselves to be dumb. Others just getting in to the business have a look at nothing but opportunity. "
That's particularly true in digital advertising, since the computer industry is something they've used since he was eight years old. "When I first started operational, brands using Facebook and user generated content was a new and exciting frontier, " said Robyn Tenenbaum, an actual 24-year-old copywriter with DigitasLBi. This digital specialty shop launched into 2013 and has doubled its work force since then. Tenenbaum and five people today, including art directory Shelby Rodeffer, 25, are here as part of an actual USA TODAY program that attempts to find young and emerging creative most outstanding. Their measure of success varies from these predecessors.
"It's really cool to be within the subway and see something you labored on, but it sucks to be on Tweets and see someone else slamming it, in said Rodeffer.
Click through the presentation to catch a glimpse pointing to Google Beach and the scene inside Cannes.
The Google Beach around the 62nd Annual Cannes Lions Festivity
Young Lions: James LaPonte (27), Robyn Tenenbaum (24), and Shelby Rodeffer (25) of DigitasLBi.
Posters with the show try to boost attendance to suit speakers.
Drew Ungvarsky, owner so creator of Grow Interactive.
Sasha Martens (front) has made the holiday to Cannes since 2008.
Wheeling so dealing: the terrace where people today angle for a glass of climbed and a chance to mingle with business enterprise prospects.
Michael Marshall-Clarke shows off a couple Kirk Originals
Dana Anderson, online vice president, marketing strategy and communication, Mondelez
Showgoers compete in the awards as well the sand in beach rugby tournament.
Tags: advertising, cannes, règles lions, copywriting, france
Exclusive Think of: Wheeling and Dealing At The Batons Lions Festival
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